A role of top managers and leading specialists of innovation companies is very important, the companies are often associated to their founders. Media take a great interest in the leaders of hi-tech businesses, however unfortunately many of the leaders face certain difficulties talking to journalists.
Gurov and Partners agency pays special attention to preparation of the speakers to “live” communication to members of the press. Before each press-event specialists of the agency consult the client, discuss possible complicated questions, and assist in selecting analytical and illustrating materials most interesting for the press.
If necessary the agency can organize a special media-training where the client will work off skills of successful public speaking at press-events, review typical mistakes, model various nonconventional situations. Analysis of video recordings of the speakers performance allows development of recommendations for correction of mistakes.