Information audit enables the company to reduce business risks, forecast market changes and competitors’ behavior. Analytical support of PR projects results in a serious economy of the customer’s resources.
Gurov and Partner services include: monitoring of media and blogosphere, complex analysis of reputation and competitive position of the company on the media field, analysis of market trends based on media publications, assessment of efficiency of advertisement and PR campaigns, study of interests of internet users. In some cases press-clipping materials can be used for advertisement – placement of quotations from the media on the website or in handout materials can give a significant gain to advertising effect.
In our work we actively use resources of Russian and foreign commercial internet libraries of media as well as our own press-clipping technologies.