Scientific relations is a special area of communication industry. Various tasks can be solved within the frameworks of interaction of business structures with scientific communities. They include: implementation of joint projects with scientific and educational organizations, involvement of established and respected scientists into communication campaigns, expert opinions and comments etc. In a number of cases conduct of scientific research helps legitimize positive assessments of the promoted product in communication messages.
Hi-tech companies feature particularly close relationship with scientific environment. For instance, many leaders of the domestic IT industry derived from scientific and research institutions. Efficient communications make it possible to attract the most promising young researchers, organize monitoring of scientific ideas and directions most prospective for the company, demonstrate innovation and technological capabilities of the business.
There is a special practice group created particularly for accounting projects in the field of scientific relations in Gurov and Partners agency.