Business cases and success stories.

One of the most efficient tools specific for promotion of hi-tech companies on b2b market is creation of success stories or case studies. 

Business case or success story is a marketing or technical article describing deployment of some technology or equipment in a certain company. Such stories usually feature description of a certain challenge or problem that existed before the project deployment, alternative variants, motivation for a made choice and the results acheved.

Potential customers can see connection between the described situations and their own challenges. Often the decision for usage of one or other product is made on the basis of such stories. Gurov and Partners agency team has a wide experience of turnkey creation of success stories. According to the tasks to be solved these success stories can be targeted to either decision makers or technical specialists.