Approaching to a foreign market all the companies sooner or later face the problem of adaptation of marketing and informational materials to local communication environment. Simple translation of the texts can arouse negative reaction of the journalists and target audience, and sometimes even result in misunderstanding of the message. It is necessary to consider communication practices and character of perception of promotional materials formed in the country.
Gurov and Partners agency helps foreign companies in their efforts of penetration to the Russian market. The agency officers have wide experience in translation and localization of marketing materials for our clients. We will facilitate integration of the translated material into cultural and linguistic context of the market while preserving the meaning and will make your texts understandable and interesting to the Russian partners.