News

June 14, 2012

Germany promotes «green» technologies with «Gurov&Partners»

An exhibition «Metalworking 2012» took place at the end of May in Moscow on which «Gurov&Partners» consulting group provided PR-maintenance for The Ministry of education and research of Germany (BMBF). A big delegation of experts specialized in innovative projects were taken there with The Ministry. In the course of press conference the speakers of six German research associations introduced their projects that have won in the «Green Production Technologies» contest organized by the Ministry.

PR-agency provided all work package: localization of press materials, forming of journalistic pool, invitations for mass media, press release distribution, organization of exclusive interviews, coordination of post-materials output in mass media. «Gurov&Partners» provided consulting support for The Ministry of education of Germany about carrying this event in Russia.

German projects in the future, open up wider horizons in the field of energy and resources. The participants of the innovative associations, in their reports, and materials placed on a single bench of the Federal Ministry of Education and Research of Germany, reported about necessity of co-working with Russian specialists of science and economics and called to develop and implement joint projects.

The main task of the research groups is to initiate joint research and to encourage young specialists of both countries to participate in it. Guests from Germany appreciated the result of presentation of their «Green» projects and shared their impressions with journalists during the press conference.