News

November 29, 2010

“PR of IT companies: The Russian way”

A new book by Philip Gurov called “PR of IT companies: the Russian way” is going out of print this week. The author of the book is a well-known specialist in the technology PR, one of the founders of Gurov and Partners Communication Group, vice president in innovation communications of IABC Russia.

This is the first book on the Russian market to methodize Russian as well as global expertise of PR of Information Technologies businesses. The book describes the most effective tools for promotion of high-tech business and presents a number of successful work cases. More than 100 high-tech companies analyzed by the author include international corporations operating on the Russian market (Adobe, Intel, Cisco, IBM, VMware, Microsoft) as well as well-known local brands (IBS, NetCat, Luxoft, 1C-Bitrix, Mercator Group, Kaspersky Lab etc.).

Philip Gurov comments: “If I had known how much work I will have to do, I would have hardly started this project. It took me almost a year to finish this not very thick book. IT industry has its own specifics and requires special tools, many international terms were not mentioned in the Russian literature before so I had to adapt them”.

The book is aimed at wide range of readers – from the beginning and mature PR specialists to managers developing high-tech businesses. It is important to note that the book is already widely recognized in the professional community – it was included into the short list of industry award Proba IPRA GWA.