News

January 21, 2011

Open master class on PR in the Internet by Philip Gurov

On January 21 Philip Gurov, senior partner of Gurov and Partners Communication Group, will be holding an open master class on PR in the Internet.

A program of the master class will cover the specifics and advantages of the PR campaigns in the Internet as well as possible difficulties and ways to overcome them. Also Philip will touch problems of corporate blogs: how to overcome fears of criticism and open dialogue with the client; lack of time for copywriting and further communication with commentators; problems with assessment of efficiency of expenses for creation and support of a corporate blog; first steps of organization of PR campaign in the Internet and usage of blogs in competitive activities. The expert will also share his experience in effective use of Internet resources in corporate activities, organization and maintaining of interactive communication with clients, assessment of efficiency of PR campaigns.